Corgi Toys also included plastic glazing, which lent the models a greater authenticity, and they carried the advertising slogan "the ones with windows". The name was short and easy to remember, further aligning the range with their rival Dinky Toys. The name 'Corgi Toys' was chosen by Philip Ullmann in honour of the company's new home, taken from the Welsh breed of dog, the Corgi, and the iconic Corgi dog logo branded the new range. Although the largest single vehicle type featured in the Corgi Toys range were models of cars from manufacturers around the world, this article sub-divides vehicles into genres, wherever possible, to allow a more detailed look at the variety of models produced by the company. Some of the best known and most popular models were of cars made famous in film and television such as the Batmobile, Chitty Chitty Bang Bang and James Bond's Aston Martin DB5 – which remains the largest selling toy car ever produced. The range was exported worldwide and sold in large numbers. The Corgi brand was acquired by Hornby in 2008. In 1995, Corgi regained its independence as a new company, Corgi Classics Limited, and moved to new premises in Leicester. In 1989, the management sold the Corgi brand to Mattel and the factory was retained under the name of "Microlink Industries Ltd". A management buy-out re-formed the company as Corgi Toys Limited in March 1984.
"Corgi Toys" were introduced in the UK in July 1956 and were manufactured in Swansea, Wales, for 27 years before the company went into liquidation. After dabbling for some years in the model car market, they decided to produce a range of die-cast toy vehicles as competition to Meccano's Dinky model cars, which had dominated the British market for many years.
The Mettoy ("Metal Toy") company was founded in 1933 by German émigré Philip Ullmann in Northampton, England, where he was later joined by South African-born German Arthur Katz, who had previously worked for Ullmann at his toy company Tipp and Co of Nuremberg. Corgi Toys ( trademark) is the brand name of a range of die-cast toy vehicles created by Mettoy and currently owned by Hornby.
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